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About Us

Mr Wolf's first collection launched in 2016.

Owner and designer Alex started the brand on a mission to create fun and comfortable clothing for boys and girls.

After obtaining a Degree in Fashion & Technology at Manchester Metropolitan University, Alex first started her career in children's wear at French Connection in 1999. Alex has since worked designing both children's wear and women's wear for many brands and has also lectured at London College of Fashion and other institutes.

Alex brought together people she has met along the way to form a team of talented, inspirational and creative individuals who have developed a unique & fun brand that kids love to wear - Mr Wolf.

Mr Wolf's clothing is aimed at children from 6 months to 11 years old boys and girls with a unisex theme. With Mr Wolf's own unique graphics, all over prints and pops of colour, the range is aimed at fun loving kids and parents. The collections are all exclusively British made.

Since its inception, Mr Wolf has gone from strength to strength. Initially being launched and recognised as one of the top new labels at Bubble in 2015, it has appeared in many a blog and feature.